Marketing

Governmental and public-private economic development organizations (EDOs), residing in the 23 counties of the Florida High Tech Corridor, have joined together to stretch their dollars through the Florida High Tech Corridor Council's (FHTCC) Marketing Committee. FHTCC annually invests more than $300,000, matched by another $300,000, in trade shows, media missions in partnership with Enterprise Florida and EDO partners, and advertising in industry-specific trade publications and economic development media. That number is matched by the aforementioned public and private partners.

Marketing Committee Initiatives

• Advertising - Business Florida, Research Florida, Texture magazine, Florida Economic Development Council Membership Directory, annual Capital One Bowl commercial
  
  
• Annual Report
  
  
• Annual Directory - florida.high.tech
  
  
• Internet Marketing - www.FloridaHighTech.com, Inside Florida's High Tech Corridor eNewsletter, www.OrlandoWorks.com
  
  
• Media Relations – FHTCC’s aggressive media relations program seeks coverage in major daily newspapers within the Corridor (Tampa Tribune, St. Petersburg Times, Orlando Sentinel, Gainesville Sun, Daytona Beach News Journal, Lakeland Ledger, Leesburg Daily Commercial, Sarasota Herald-Tribune, Bradenton Herald, Florida Today, etc.), business weeklies (Orlando and Tampa Bay business journals), and statewide business magazines (Florida Trend, Research Florida and Business Florida) as well as numerous specialty, local and national media outlets through a variety of public relations tactics. For media resources, please visit the Press Room section of the Resources page.
  
  
• Trade Shows/Conferences - Photonics West, PITTCON, IT Florida Summit, Game Developers Conference, Tech Transfer, CLEO, BIO 2006, MDM East, SIGGRAPH, OSA, Optics East, SPIE, I/ITSEC, Florida Tech Transfer Conference